*Objective 2: To familiarize myself with, and become more confident with understanding the ins and outs of a non-profit works and how they run their organization*
Activities/Resources:
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Sit in on communications and marketing meetings with fellow staff members
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Review what a marketing plan is and how that might differ between for-profit and non-profit organizations
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Ask my internship advisor for help if I ever have questions
Evidence:
-Include in my portfolio my own developed marketing plan for Save the Bay.
Attached is a marketing plan for Save The Bay. In it includes a SWOT analysis, the 4E framework for social media marketing and a look into some macro strategies that Save The Bay could utilize to its advantage. Please click on the PDF file below to read my marketing plan.
Objective II: Overview and Evidence
